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Sample Business Essay,


>> Is Following the Rules. Tripping Up Your Message?

Will the sky fall if you end a sentence with a preposition? Will time stop if you split an infi nitive? No, of course not.

In fact, your most sophisticated readers won't even bat an eye. And it's not because they've become so accustomed to the shortcuts and improvisations of e-mail that they don't notice when someone breaks a rule. They still notice, all right. It's just that they know that some "rules" aren't rules at all-and never were.

These nonrules are known as "superstitions" among the grammar and usage set, and they may be preventing your writing from being as strong, direct, and effective as it can be. Here are the four most common ones:

1. Never end a sentence with a preposition. This is one of the most enduring of superstitions, despite centuries of commentary trying to dispel it.

The origins of this bugaboo lie in etymology and the origins of English grammar, explains Bryan A. Garner, widely respected language authority and author of the excellent A Dictionary of Modern American Usage (Oxford University Press, 1998).

In Latin, preposition means "stand before," and in Latin, a preposition does indeed stand before other words; it's the one part of speech that can't end a Latin sentence.

But English is not Latin. Although English grammar is modeled on Latin grammar, the languages are very different, and some rules just don't translate well.

Criticized for ending a sentence with a preposition, Winston Churchill is said to have quipped, "That is the type of arrant pedantry up with which I shall not put." As this absurdly stilted sentence demonstrates, the syntactical contortions necessary to keep a sentence ending preposition-free result in awkward, turgid prose-not the best vehicle for your message.

2. Never split an infi nitive. The fact is, some infi nitives beg to be split. Consider this sentence: Our CEO expects to more than double revenues this year.

Try rewriting it so as to eliminate the split infi nitive; there's no way to do it without losing the precise meaning of the original.

Here is another example: We are trying to immediately solve any customer-service problems that arise.

Transposing to and immediately changes the meaning-immediately now modifi es are trying. Placing immediately after solve makes the sentence stilted. And moving immediately to the end of the sentence is no good, because there it appears to modify arise.

With split infi nitives, the best bet is to steer a middle course. If you can avoid a split infi nitive without altering meaning, introducing ambiguity, or interrupting fl ow, you should do so, advises Garner.

3. Never begin a sentence with and or but. Go ahead and do it-you'll be in good company. The Oxford English Dictionary cites sentences beginning with and that date back to the 10th century.

A scholar in the 1960s, says Garner, studied the work of topfl ight writers-H.L. Mencken and Lionel Trilling among them- and found that nearly 9% of their sentences began with and or but. Garner's own research has turned up similar results.

Some writers substitute however for but at the beginning of a sentence, believing that by so doing they're hewing to the grammatical line. What they're doing is stalling the progress of their prose. But at the beginning of a sentence keeps things zipping nicely along, while however-followed by its obligatory comma-is a verbal speed bump, jarring the reader and slowing him down.

4. Never write a one-sentence paragraph. Varied paragraph length, like varied sentence length, is a hallmark of a skilled stylist. Writing a one-sentence paragraph is an excellent way to grab the reader's attention or emphasize an important point.

Just don't overdo it.

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